You can get your website to show up at the top of a search engine results page (SERP) by working on your search engine optimization. We show you how on this our SEO tips for WordPress websites; read on to learn more.
What does SEO mean?
SEO, or “search engine optimization,” is the process of getting more free traffic to your website by making it rank higher and be more visible on search engines like Google. If you’ve optimized your content for certain searches, it’s more likely to show up near the top of the SERP for those searches.
Now that you know what SEO is, let’s talk about how important it is.
Why Does SEO Matter?
When you optimize your WordPress site and its content, you’re more likely to reach people who are actively looking for information about services and products similar to yours. This happens naturally, so you don’t have to pay Google or other search engines to put your content at the top of the page of results.
Creating organic, high-ranking content is also good because it makes your website and information seem more reliable and trustworthy to visitors (versus a paid advertisement located at the top of the SERP). SEO is a simple and effective way to increase traffic and visibility, as well as your number of leads, conversions, and more. Anyone with a business and a website should try to improve it.
A Guide to SEO for WordPress: 5 SEO Tips For WordPress Websites:
This guide will show you 5 ways to drastically improve the SEO of your WordPress site, boost your organic traffic, and build your authority on search engines so you can get more visitors and customers.
1. Look at the settings for your WordPress visibility
Check your WordPress settings for how people can see you. You can actually hide your website from search engines using a setting in the software. This can be helpful if you are building or rebuilding your site and don’t want visitors to see your work in progress.
2. Change Your Permalinks
A permanent URL or link to a post, page, or blog on your website is called a “permalink.” In the URL, permalinks make it clear what your post, page, or blog is about, so people know what they are clicking on. You should change your permalinks to improve both the user experience and your SEO. Search engines read permalinks to figure out if your website has answers to certain search queries.
3. Use Categories and Tags
Tags and categories let you divide the pages and blog posts on your website into small and large groups, respectively. This is good for your SEO because it helps search engines understand how your website is put together and what it is about.
4. Pick a plug-in for SEO
WordPress plugins add features that don’t come with the software that improve the way your website works. There are tens of thousands of plugins, and many of them can help you improve your SEO. If you don’t know which plugin you want to use on your site, you can search the WordPress plugin library for options that meet your needs.
5. Use XML Sitemaps
An XML sitemap is a file of code on your web server that lists each page of your website. Search engines use XML sitemaps to find, evaluate, and rank the content on your site.
If you don’t know a lot about coding and want to make your XML sitemap by hand, the easiest thing to do is install an SEO plugin like Yoast SEO or a sitemap-making plugin like Google XML Sitemaps that makes your sitemaps for you automatically.
SEO Tips For WordPress Websites Conclusion
Thank you for reading the 5 SEO tips for WordPress websites. SEO can be made better on any WordPress site. By using some or all of the simple tips in this guide, you can improve your website’s authority and ranking on all search engines. When you do this, you’ll see more website visitors, leads, and sales.