Giant grilles. They started with luxury and performance cars, and for good reason. After all, a big engine requires a lot of air. But as mainstream carmakers have latched onto the big-grille look, the grille has become more about ornamentation and styling rather than performance. Engines are getting smaller and more efficient, so they actually need less airflow to cool the radiator than ever before.
Now, with the 2015 Toyota Camry, it’s official: giant grilles have jumped the shark.
For 2015, Camry dramatically overhauled its perennial favorite to increase interior quality, make handling a bit sportier, and give the car a more exciting look. On the exterior, the only carryover panel is the roof. Everything else is new. Including that giant, unnecessary, soon-to-feel dated grille.
Underneath, Toyota strengthened the chassis and revised the suspension to increase responsiveness. It also tuned the electrically assisted power steering for better handling. The Camry will have the same engine and transmission options as before, but now there will also be two new models: the performance-oriented XSE and the Hybrid SE.
The new Camry also features a host of tech upgrades, including a wireless charging station in the center stack, a 4.2-inch center digital information display in the gauge cluster, and new safety systems, such as lane lane-departure alert and adaptive cruise control.
The Camry is the best-selling car in America. Has been for the past 12 years. So not only is it a big deal when Toyota redesigns its most important car, but it’s also an indication of what our roads are about to look like. In other words, get ready for the big-grille invasion.